Making copyright policy fun!
About
the project
The Learning Media team met with UNE’s Copyright Officer and identified an opportunity to collaborate on creating engaging media resources based on University copyright policy. The goal was to support academic and professional staff to quickly understand their responsibilities in a way that was accessible, practical, and easy to engage with.
The challenge
Copyright compliance is essential for academics creating and sharing audiovisual materials, but many find it complex, technical and tough to engage with. The team needed a way to:
- Clearly communicate compliance rules and practices
- Maintain accuracy while avoiding legal jargon
- Create something fun and memorable rather than dry documentation
- Ensure it fits into existing platforms like MyLearn
At first glance, converting complex legal rules into bite-sized engaging content can seem “very difficult.” But that challenge turned into the creative spark for the project.
Our Approach
To avoid defaulting to another text-heavy compliance resource, the Learning Media team and UNE’s Copyright team stepped into a creative space together. Through collaborative storyboarding and ideation, both teams embraced humour, colour and personality to make copyright guidance more approachable — without losing accuracy.
The final animation breaks complex policy into short, engaging segments and was designed from the outset to be easily reused across multiple University platforms (including MyLearn), so it can meet staff where they already engage with professional learning.
The Result
Early feedback from academic and professional staff has been positive, with the animated format helping to make complex policy easier to approach and understand.
The project reimagined copyright compliance as an engaging learning experience and demonstrated the potential for animation to support future policy communication across UNE, whilst also setting the stage for future animated explainers on complex topics across UNE’s digital learning ecosystem.
